Two Types of Benefits Can Contribute to Customer Value in Business

question 30

Short Answer

Two types of benefits can contribute to customer value in business markets: ____________________ benefits which are the basic requirements the business marketer must meet to be included in the customer's consideration set and ____________________ benefits which are those attributes typically not required, that assist the customer in selecting a supplier from among a qualified set of potential suppliers.

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Definitions:

Visual And Auditory

Pertaining to both sight and hearing senses, often in the context of learning and perception.

Regulate Hormones

The biological process of maintaining an optimum level of hormones in the body for normal functioning and homeostasis.

Hypothalamus

A small region at the base of the brain crucial for hormone production, regulating body temperature, hunger, moods, and the circadian rhythms.

Memory Formation

The biological and psychological processes involved in creating, storing, and recalling memories from experience.