Examlex
Control in a global information system (GIS) requires _____.
Multiproduct Branding
A branding strategy where a company uses one name for all its products in a product class.
Multibranding
A marketing strategy that involves a company using multiple brand names for a range of products to maximize market segment coverage.
Private Branding
A marketing strategy where products are manufactured by one company but branded and sold under another company's brand.
Mixed Branding
A marketing strategy where a company markets products under its brand name alongside those of other brands, potentially appealing to diverse customer segments.
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