Why Are Decision Makers Reluctant to Use Mechanical Rather Than

question 47

Short Answer

Why are decision makers reluctant to use mechanical rather than judgmental approaches to selection decisions?

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Definitions:

Psychophysical Threshold

The minimum level of stimulus intensity needed for detection by sensory systems.

Subliminal Stimuli

Stimuli that are below the threshold of conscious perception, often used in reference to messages that are not consciously detected but can impact behavior.

Selective Perceptions

The cognitive process by which individuals focus attention on particular elements of their environment while ignoring others.

Subliminal Perception

The processing of information by sensory systems without conscious awareness.