With __________,One Company Allows Another to Use Its Assets (Intellectual

question 55

Multiple Choice

With __________,one company allows another to use its assets (intellectual property) ,such as a brand name,a trademark,a particular technology,a patent,or a copyright.

• A) a joint venture
• B) direct investment
• C) contract manufacturing
• D) licensing

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Definitions:

Influential Effect

The impact or power of something to sway or alter the outcome, opinions, or behavior of someone or something else.

CBS/New York Times Poll

An opinion poll or survey jointly conducted by CBS News and The New York Times, aimed at gauging public opinion on various issues.

Two-Step Flow

A communication theory proposing that media effects are indirectly mediated by opinion leaders, who receive media content, interpret it, and pass it on to others.

Opinion Leaders

Individuals who, through their competence, social status, or leadership, influence the opinions, behaviors, and beliefs of a community or social group.