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What Is the Role of Intuition in Decision Making

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What is the role of intuition in decision making?
Should managers use more objective or subjective intuition techniques when making decisions?


Definitions:

Qualitative Data

Non-numerical information collected through observation, interviews, or open-ended questions that provides insights into people's beliefs, experiences, and behaviors.

Lasting Impact

A durable effect or influence that persists over a long period of time.

Mixed Methods Study

An approach that combines quantitative and qualitative research methods in a single study to understand a research problem from multiple perspectives.

Equal Priority

A research approach wherein qualitative and quantitative methods are treated with the same level of importance.

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