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What should be included in your plan to send a message?
Unsought Products
Items that the consumer does not know about or knows about but does not initially want.
Impulse Buys
Purchases made spontaneously without prior planning, often triggered by emotions or the strategic placement of products.
Product Life Cycle
The progression of a product through stages including introduction, growth, maturity, and decline.
Unsought Products
Items that consumers do not normally think of buying or do not know exist until they are brought to their attention through advertising or word-of-mouth.
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