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According to the text,one model that provides a system for understanding and managing the complexities of the sports marketing environment is called the contingency framework for strategic sports marketing.
Melatonin
A hormone that regulates sleep-wake cycles, produced by the pineal gland in the brain.
Suprachiasmatic Nucleus
A part of the brain located in the hypothalamus, responsible for controlling circadian rhythms.
Jet Lag
is a temporary condition resulting from air travel across different time zones, causing disturbances in sleep, alertness, and general well-being.
Circadian Rhythms
Biological processes that display an endogenous, entrainable oscillation of about 24 hours, regulating various functions including the sleep-wake cycle.
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