List and Describe the External Contingencies That Are Associated with Sports

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The Answer is Competition: the attempt of all organizations to serve similar customers.Two types are direct and indirect.Direct competition is two or more sport organizations (e.g.,Nike and Reebok)producing similar products or services.Indirect competition in the sport industry is any other form of entertainment (going to the movies vs.going to the local collegiate basketball game).
Technology: the Internet,cable television,out-of-market (DirecTV and Dish Network)affect the way sports events are delivered to the customer.
Cultural and Social Trends: beliefs or traditions passed on from generation to generation that affect the way the population views sports.
Physical Environment: natural resources and characteristics that have an impact on sports. For example,a region dictates what climate conditions affect certain sports.
Political Environment: politics play an ever-increasing role in the sports industry (e.g.,taxes for new stadiums).Politicians team up with famous athletes during voting season.
Legal Environment: affects how sports organizations can govern.Examples are Title IX,collective bargaining (professional sports),and team licensing.
Regulatory Environment: enforcement of rules and bylaws to which sport organizations adhere.Examples are NCAA,NBA,NAIA,and state high school athletic associations.
Demographic Environment: observing population trends for determining effective sports marketing.Examples are size,age,ethnic groups,and population shifts.
Economic Environment: sports organizations are affected by either macroeconomic (prosperity,recession,depression,or recovery),or microeconomic elements (individual income-disposable and discretionary-discretionary being the most important to the sports marketer).

List and Describe the External Contingencies That Are Associated with Sports

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