The Primary Role of Marketing Research Is to _____

question 8

Multiple Choice

The primary role of marketing research is to _____.

• A) reduce risk in managerial decision making
• B) make decisions for management
• C) replace managers who make routine, relevant decisions
• D) confirm the correctness of past decisions
• E) both c and d

---

Definitions:

Official Statistics

Quantitative data collected and published by government agencies or other official organizations, often used for demographic, economic, and social analysis.

Statistically Significant

A term used to describe a result that is unlikely to have occurred by chance, indicating a meaningful difference or relationship in data.

Researchers

Individuals who conduct systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions.

Population

The total number of people inhabiting a specific area or the whole planet, characterized by factors such as density, distribution, and growth rate.