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When the sports marketer is conducting an information search,he/she will use external sources.All of the following are examples of external sources EXCEPT _____.
Projective Tests
Psychological assessment tools that use ambiguous stimuli to elicit responses revealing hidden emotions and internal conflicts.
Five-Factor Theory
A model that outlines the five broad dimensions of personality as openness, conscientiousness, extraversion, agreeableness, and neuroticism.
Humanistic Approach
A psychological perspective emphasizing individual potential for growth and the role of unique perceptions in guiding behavior and mental processes.
Self-Understanding
The individual's cognitive and affective perception of oneself, encompassing self-knowledge about one's attributes, roles, and goals.
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