Define Participant Consumption Behavior and Briefly Describe Why Sports Marketers

question 16

Essay

Define participant consumption behavior and briefly describe why sports marketers would need to understand this type of behavior.

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Definitions:

Psychodynamic Theory

Freudian theory that unconscious forces determine behavior.

Defense Mechanisms

In psychodynamic theory, unconscious mental strategies that the mind uses to protect itself from distress.

Id

In psychodynamic theory, the component of personality that is completely submerged in the unconscious and operates according to the pleasure principle.

Ego

In psychodynamic theory, the component of personality that tries to satisfy the wishes of the id while being responsive to the superego.