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The Decision-Making Process Is the Foundation of the Text's Model

question 17

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The decision-making process is the foundation of the text's model of participant consumption.It is a five-step process that consumers use when deciding to participate in a specific sport or activity.


Definitions:

Primary Reinforcement

A reinforcing stimulus that satisfies a basic biological need or drive, such as food, water, or warmth.

Tertiary Reinforcer

A conditioned reinforcer that does not inherently satisfy a basic biological need but has acquired its reinforcing value through association with secondary and primary reinforcers.

Ratio Schedules

A reinforcement strategy where a response is reinforced after a certain number of responses, promoting higher rates of responding.

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