According to the Text,the Foundation of Any Strategic Sports Marketing

question 8

Multiple Choice

According to the text,the foundation of any strategic sports marketing process is understanding why spectators attend sporting events or _____.

• A) environmental factors
• B) fan motivation factors
• C) sociological factors
• D) psychological factors
• E) none of the above

---

Definitions:

Psychoanalytic Theory

A conceptual framework created by Sigmund Freud that outlines the structure of personality and the process of personality development, serving as the foundation for psychoanalysis.

Resistance

A client’s unconscious defense strategies that prevent the person from gaining insight into their psychological problems.

Client-Centered Therapy

A psychotherapeutic approach developed by Carl Rogers focusing on providing a supportive environment allowing clients to lead their own therapy process.

Nondirective

A therapeutic approach in which the counselor or therapist provides support and guidance but does not give direct advice or instructions to the client.