_____ Is Defined as Identifying Groups of Consumers Based on Their

question 16

Multiple Choice

_____ is defined as identifying groups of consumers based on their common needs.

• A) Market segmentation
• B) Market targeting
• C) Market positioning
• D) Socioeconomic segmentation
• E) None of the above

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Definitions:

Perceptual Benefits

The advantages or positive outcomes perceived by consumers, often subjective and based on personal interpretation of a product or service’s attributes.

Functional Benefit

The practical or utilitarian advantage that a product or service provides to its users.

Psychological Benefit

The emotional or mental gain derived from a product or service, which can include feelings of pleasure, satisfaction, or well-being.

Perceptual Benefit

Perceptual benefit refers to the subjective value or advantage that consumers perceive in a product or service, which influences their decision-making process.