List and Describe the Six Bases for Segmentation of Consumer

question 15

Essay

List and describe the six bases for segmentation of consumer markets.

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Definitions:

Crime

An illegal act punishable by a state or other authority.

Self-Esteem

An individual's subjective evaluation of their own worth or value, which can impact feelings of confidence and respect for oneself.

Violence

Any behavior involving physical force intended to hurt, damage, or kill someone or something.

Culture Of Honor

A society that places high value on individual respect, strength, and virtue, and accepts and justifies violent action in response to threats to one’s honor.