List and Describe the Six Bases for Segmentation of Consumer

question 15

Essay

List and describe the six bases for segmentation of consumer markets.

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Definitions:

Underestimating

The act of assessing something as smaller, less important, or less severe than it actually is.

Original Estimates

The initial predictions made regarding the effort, time, and resources required to complete a project or task.

Total Estimate

The comprehensive calculation of the anticipated cost of a project or the final total quantity of something.

Parameters

Boundaries or limits that define the range within which a process or operation is performed or an investigation is conducted.