A Target Marketing Segment Must Be Reachable

question 23

Multiple Choice

A target marketing segment must be reachable.This includes ______.

• A) identifiable and common needs
• B) physical distribution and media
• C) substantial and behavioral variations
• D) physical activity and emotional appeal
• E) emotional appeal and common needs

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Definitions:

Monthly Basis

Refers to any activity or calculation done or occurring every month.

Set-Up Costs

Expenses incurred to prepare and configure equipment or processes for production.

Activity-Based Costing

An approach to costing that recognizes organizational activities and distributes each activity's costs to every product and service, reflecting their real consumption.

High-Low Method

A technique used in cost accounting to estimate fixed and variable costs based on the highest and lowest levels of activity.