Ethnic Groups (African Americans,Hispanic Americans,and Asian Americans)are Becoming Increasingly Important

question 20

True/False

Ethnic groups (African Americans,Hispanic Americans,and Asian Americans)are becoming increasingly important to sports marketers as their numbers continue to grow.

---

Definitions:

Margin Of Error

A measure in survey research, indicating the range within which the true value (for example, percentage of population holding a certain opinion) lies with a certain level of confidence.

Percentage Points

A unit for the difference of percentages, referring to the absolute difference between values in percentage terms, not the relative difference.

Social Desirability

The tendency of respondents to answer questions in a manner that will be viewed favorably by others, often leading to bias in survey research.

Survey Respondents

Individuals who provide data or answers to questions as part of a survey, contributing to research or assessments of opinions, behaviors, or demographics.