Examlex
When the NHL ran ads featuring celebrities,such as Shania Twain,Jim Belushi,and Cuba Gooding Jr.,about cracking down on violence (in game fighting)they were using repositioning.
Structured
Organized and systematic in approach, often following a specific methodology or format to ensure consistency and effectiveness.
Research Techniques
A variety of methods and strategies used to gather data and information for the purpose of making business decisions.
BCG Growth-Market Share Matrix
A strategic planning tool that uses two dimensions: market growth rate and market share to categorize the business portfolio into four types: Stars, Question Marks, Cash Cows, and Dogs.
Strategic Business Units
Strategic business units are distinct divisions within a larger corporation, each focusing on a specific market segment or product line, and possessing its own strategy, resources, and objectives.
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