List and Describe the Four Steps in the Branding Process

question 6

Essay

List and describe the four steps in the branding process for a sport product.

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Definitions:

Hindbrain

The part of the brain, containing some of the most evolutionarily primitive structures, that is responsible for transmitting information from the spinal cord to the brain, regulating life support functions, and helping to maintain balance.

Forebrain

The part of the brain containing the thalamus, hypothalamus, hippocampus, amygdala, and cerebral cortex.

Midbrain

The part of the brain containing structures that are involved in relaying information between other brain regions and in regulating levels of alertness.

Thalamus

A structure in the forebrain involved in relaying information, especially to the cerebral cortex.