Nike Has Just Introduced a New Product

question 14

Multiple Choice

Nike has just introduced a new product.To encourage successful adoption,the firm must first _____.

• A) make sure the consumer is satisfied
• B) motivate the consumer to try the product
• C) emphasize product advantages
• D) communicate the availability of the new product
• E) none of the above

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Definitions:

Prestige Pricing

A pricing strategy where prices are set higher than average, reflecting the exclusive nature or superior quality of a product, to attract status-conscious consumers.

Integrated Marketing Communications

A strategic approach that combines various marketing methods, such as advertising, public relations, and digital marketing, to provide a consistent message across all platforms.

Promotional Strategies

Plans designed to advertise, market, and sell products or services to increase consumer engagement and sales.

Competitive Advantage

The attributes or conditions that enable a company to outperform its competitors.