The Process of Establishing Shared Meanings,exchanging Ideas,or Passing Information Between

question 18

Multiple Choice

The process of establishing shared meanings,exchanging ideas,or passing information between a source and a sender is at the heart of _____.

• A) advertising
• B) communication
• C) personal selling
• D) direct marketing
• E) publicity

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Definitions:

Useful

Having a practical or beneficial use.

Manufacturer's Trademark

A symbol, word, or phrase legally registered by a manufacturer to identify and distinguish its products from others.

Permission

The authorization granted to do something or use something that belongs to another party.

Foreign Counterfeiters

Individuals or enterprises based outside of one's country that manufacture or distribute unauthorized replicas of genuine products.