Advertisers Use Advertising Appeals to _____

question 8

Multiple Choice

Advertisers use advertising appeals to _____.

• A) increase consumer attention
• B) recount why the consumer wants to purchase the product
• C) highlight the source's credibility
• D) reinforce their media selection decisions
• E) highlight their creative abilities

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Definitions:

Cookie

A small, sweet baked treat, often made with flour, sugar, and butter, and sometimes containing chocolate chips, nuts, or other ingredients.

Large Fine

A significant monetary penalty imposed as punishment for a violation or infringement of laws or regulations.

Handicapped Space

Parking spaces reserved for individuals with disabilities, marked by specific signs.

Happy Hours

A marketing term for a period of time in which a public venue, such as a restaurant or bar, offers discounts on alcoholic drinks and sometimes food.