When Budgeting for Sponsorship,a General Rule of Thumb Is to Be

question 18

Multiple Choice

When budgeting for sponsorship,a general rule of thumb is to be prepared to spend _____.

• A) 1-2 times the amount of the sponsorship on promoting the sponsorship
• B) 2-3 times the amount of the sponsorship on promoting the sponsorship
• C) 3-4 times the amount of the sponsorship on promoting the sponsorship
• D) 6 times the amount of the sponsorship on promoting the sponsorship
• E) No extra promotional dollars are required.

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Definitions:

Cortisol

A hormone released by the adrenal glands when a person is under stress.

Bipolar I Disorder

A psychiatric condition characterized by significant mood swings, including manic episodes with or without depressive episodes.

Bipolar II Disorder

A psychiatric disorder characterized by episodes of significant depression and hypomania, but not the full-blown manic episodes seen in Bipolar I Disorder.

Cyclothymic Disorder

A mood disorder characterized by periods of hypomanic and depressive symptoms that are not severe enough to qualify as bipolar disorder.