Ambush Marketing Tactics _____

question 17

Multiple Choice

Ambush marketing tactics _____.

• A) are very ineffective for the ambusher
• B) anger consumers
• C) are used widely because there are no preventive measures protecting the sponsors
• D) prevent consumers from correctly identifying official sponsors
• E) all of the above

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Definitions:

Joseph Galloway

A loyalist politician, lawyer, and writer in the American Colonies, who served as a delegate to the First Continental Congress but later maintained his loyalty to the British crown during the American Revolution.

John Adams

The second President of the United States, known for his role in the American Revolution and as a Founding Father.

George Washington

The first President of the United States, serving from 1789 to 1797, and a key leader during the American Revolutionary War.

Continental Army

The army raised by the Second Continental Congress in 1775 to fight the British during the American Revolutionary War, commanded by General George Washington.