The ________ Model, Also Known as the Data Mart Approach

question 3

Short Answer

The ________ Model, also known as the data mart approach, is a "plan big, build small" approach. A data mart is a subject-oriented or department-oriented data warehouse. It is a scaled-down version of a data warehouse that focuses on the requests of a specific department, such as marketing or sales.

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Definitions:

Moderate Expertise

A level of skill or knowledge that is above average but not at the level of an expert in a particular field.

Central Route

A method of persuasion that involves deeply processing the content of the message, leading to a lasting attitude change.

Peripheral Route

A method of persuasion that relies on superficial cues or factors rather than logical argument or the content's intrinsic merits.

Persuasion

The process of affecting an individual's thoughts, feelings, or actions by means of discussion, logic, or enticement.