Why Is the Customer Perspective Important in the Balanced Scorecard

question 42

Multiple Choice

Why is the customer perspective important in the balanced scorecard methodology?

• A) because dissatisfied customers will eventually hurt the bottom line
• B) because customers should always be included in any design methodology
• C) because customers understand best how the firm's internal processes should work
• D) because companies need customer input into the design of the balanced scorecard

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Definitions:

Head of Personnel

A role responsible for overseeing the management of employee-related processes in an organization, including recruitment, training, and compliance with labor laws.

Management

The process of planning, organizing, directing, and controlling resources (including human, financial, and material) to achieve organizational goals efficiently and effectively.

Strong Words

Powerful and expressive language used to make an impact or convey intense emotions.

Action Verbs

Words that express an action or help to tell about something happening, often used to make writing more dynamic.