In Answering the Question "Which Customers Are Likely to Be

question 10

Multiple Choice

In answering the question "Which customers are likely to be using fake credit cards?", you are most likely to use which of the following analytic applications?

• A) channel optimization
• B) customer segmentation
• C) fraud detection
• D) customer profitability

---

Definitions:

Subscription Price

The cost charged to subscribe to a service or investment, such as a magazine subscription or the price to subscribe to shares in a rights issue.

Market Price

The marketplace value at this time for an asset or service.

Underwriting Fee

A fee charged by underwriters for assessing, guaranteeing, and distributing a new issue of securities to the public.

Common Stock

A type of ownership in a corporation that grants holders voting rights and a share in the company’s profits via dividends.