The Resource-Based View of Organizations Suggests That a Resource Is

question 72

Multiple Choice

The resource-based view of organizations suggests that a resource is more valuable when it is

• A) simple.
• B) complex.
• C) inimitable.
• D) expensive.
• E) substitutable.

---

Definitions:

Weaknesses/Disadvantages

The limitations or shortcomings inherent in an individual, organization, or product that can hinder success or effectiveness.

Advertising

The act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.

Promotional Mix

The combination of marketing tools used by a business to achieve its marketing objectives, including advertising, sales promotion, public relations, and direct marketing.

Strengths/Advantages

Positive attributes or aspects of something that give it a competitive edge or make it superior in some respects.