Venia, Who Often Relies on the Method of Authority, Has

question 40

Multiple Choice

Venia, who often relies on the method of authority, has to make an important decision about marketing a product. Which of the following would she most likely do?

• A) hire an ad agency because she liked working with the agency before
• B) hire an ad agency because her close friend works for the agency
• C) hire an ad agency because many other companies have hired it
• D) hire an ad agency because a survey showed it was effective
• E) hire an ad agency because her boss recommended it

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Definitions:

National

Pertaining to or characteristic of a nation; relating to the whole of a country.

Behavioral Change

A modification in an individual's actions or reactions, often the result of interventions or personal development efforts.

Preparation Stage

A phase in behavioral change models where individuals get ready to take action within the near future.

Exercise Regularly

The practice of engaging in physical activity on a routine basis to improve or maintain one's health and fitness.