Which of the Following Statements About Web Site Conversion Statistics

question 28

Multiple Choice

Which of the following statements about Web site conversion statistics is FALSE?

• A) Web site visitors can be classed as either new or returning.
• B) Visitors who begin a purchase on most Web sites must complete it.
• C) The conversion rate is the number of people who take action divided by the number of visitors.
• D) Analyzing exit rates can tell you why visitors left your Web site.

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Definitions:

Manufacturing Overhead

includes all the indirect costs associated with the production process, such as utilities, maintenance, and factory equipment depreciation, which are not directly traceable to a specific product.

Traditional Costing System

A costing methodology that assigns manufacturing costs to products based on volume metrics such as direct labor hours or machine hours.

Unit Product

A specific item or version of a product, distinct in unit size or configuration, produced by a company.

Direct Labor-Hours

The total time workers spend producing a product or performing a service, specifically those directly involved in manufacturing.