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Before you can roll out the new database system you have designed, you need employees in departments across the company to volunteer to test it. You are drafting an email that will be sent to all employees to persuade them to help you with this testing.
-Delphine is newly graduated from college and begins working at a company where instant messaging (IM) is a major form of communication. She is very familiar with instant messaging as a means of social communication, so she feels that she will be proficient in this aspect of the job without any training or guidelines. Delphine is also pleased that she will be able to joke and exchange personal messages with her new coworkers, while appearing to be hard at work. She signs on with her current username, "DidiOfftheHook," and sends an IM to the funny guy she met at orientation yesterday. What advice would you offer Delphine regarding IM use in a business context?
Behavioral Contrast Effect
A phenomenon observed in conditioning where the response to a conditioned stimulus changes when an alternative stimulus is presented with different reinforcement conditions.
Extinction
In behavioral psychology, the process whereby a conditioned response decreases in frequency and eventually disappears as a result of the conditioned stimulus being presented without reinforcement.
Reinforcer
Any stimulus that strengthens or increases the likelihood of a behavior by its occurrence.
Contingency Management
A behavioral therapy technique that modifies behavior by changing the consequences that are contingent upon that behavior.
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