When Customers Read Negative Information About a Product, ________

question 88

Multiple Choice

When customers read negative information about a product, ________.

• A) 90 percent do not believe in it
• B) only 10 percent consider it to be genuine
• C) there is a fifty-fifty chance that it would be taken seriously
• D) 40 percent ignore the information
• E) 80 percent will choose not to purchase that product

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Definitions:

Impact

The effect or influence of one thing on another, often used to describe the significant effect that actions or policies have on a community, environment, or economy.

Marketing Strategy

An organization's integrated plan for reaching specific marketing-related objectives within a given timeframe, involving the marketing mix, segmentation, targeting, and positioning.

Controls

Mechanisms or procedures established by an organization to direct, regulate, or manage its activities, operations, or systems to ensure accuracy, efficiency, and compliance.

Shareholders

Individuals or entities that own shares in a company, giving them ownership interests and possibly influencing the company's decisions.