In a Typical ________ Test, Subjects Are Shown Ads One

question 14

Multiple Choice

In a typical ________ test, subjects are shown ads one at a time and asked if they have seen them before.

• A) recall
• B) recognition
• C) chunking
• D) salience

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Definitions:

Teleconferencing

The use of telecommunications technology to facilitate meetings or discussions among participants in different locations.

Unique Attitude

A distinctive perspective or way of thinking that sets an individual apart from others.

Cultural Competency

An appreciation for cultural differences that affect communication and the ability to adjust one’s communication style to ensure that efforts to send and receive messages across cultural boundaries are successful.

Market Share

The portion of a market controlled by a particular company or product.