List and Briefly Describe Four of Ernest Dichter's Major Motives

question 6

Essay

List and briefly describe four of Ernest Dichter's major motives for consumption as determined by motivational research.

Understand the differences between lean and traditional manufacturing environments.

Identify the characteristics of push and pull manufacturing systems.

Recognize the visibility of problems in a lean environment.

Comprehend the role of customer demand in push and pull systems.

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Definitions:

Quantity Demanded

The cumulative total of a good or service that customers intend and can afford to buy at a set price level.

Quantity Supplied

The total amount of a product that producers are willing and able to sell at a given price in a given time period.

Surplus

An economic situation where the quantity of goods supplied is greater than the quantity demanded.

Shortage

A situation in an economy where the demand for a product or service exceeds the supply available at a specific price.