Consumption at the Extreme Low End of the Involvement Continuum

question 31

Multiple Choice

Consumption at the extreme low end of the involvement continuum is characterised by ________,where decisions are made out of habit.

• A) inertia
• B) flow
• C) formation
• D) actualisation

---

Definitions:

Cultural Stereotypes

Oversimplified and fixed ideas or images of members of a particular group, often based on cultural background, gender, race, etc.

Test Performance

The act of completing an examination or assessment, which measures knowledge, skills, abilities, or psychological traits.

Mental Set

A tendency to approach situations in a certain way due to past experiences or habits.

Foreign Language Course

An educational program designed to teach students a language that is not their native or primary language.