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Identify the three possible courses of action a consumer who is dissatisfied with a product or service can take. Explain why it is important for a marketer to address consumers' complaints.
Inferior Good
A good, such as used clothes, for which demand decreases, or shifts leftward, as consumer income rises.
Potatoes
A starchy tuber vegetable grown and consumed worldwide, serving as a staple food in many cultures.
Demand Curve
A graphical representation of the relationship between the price of a good and the quantity demanded by consumers.
Personal Computers
Computing devices designed for individual use, as opposed to computers intended for shared or organizational usage.
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