Examlex
It is known that consumers differ in their level of involvement with a product message. Marketers use attention-getting factors to ensure that messages get through the clutter that constantly bombards the consumer's senses. Name five techniques cited in the text that can be used to enhance the consumer's motivations to process product information and increase their involvement. Be specific in your comments and descriptions of these techniques.
Incentives
Refer to factors that motivate or encourage individuals to perform an action or behave in a specific manner.
Extra-Credit Assignment
An additional task given to students that goes beyond the required coursework, offering an opportunity to earn more points towards their grade.
Incentives
Rewards or penalties that motivate individuals to pursue certain actions or behaviors.
Cash Bonuses
A form of additional compensation given to employees as a reward for achieving specific goals or exceptional performance.
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