Which of the Following Most Accurately Describes One of Linguist

question 6

Multiple Choice

Which of the following most accurately describes one of linguist George Kingsley Zipf's findings in the 1930s?

• A)People prefer English titles on products ten-to-one over other titles.
• B)The word 'the' occurs about twice as often as the word 'of' in the English language.
• C)People prefer short words over long words in advertising.
• D)The word 'sex' should be left out of marketing promotions.

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Definitions:

Latent Content

The underlying, unconscious thoughts and feelings that a dream represents, in psychoanalytic theory.

Oedipal Content

Psychological concepts related to the Oedipus complex, Freud's theory of a child's feelings of desire for the opposite-sex parent and jealousy toward the same-sex parent.

Reaction Formation

A psychological strategy wherein a person subconsciously swaps out undesirable emotions or ideas with their direct contrasts.

Displacement

In psychology, a defense mechanism where negative feelings are transferred from the original source of the emotion to a less threatening person or object.