A Small Company, Craig Inventions, Produced a Pill That Had

question 13

Multiple Choice

A small company, Craig Inventions, produced a pill that had the nutrient value of a healthy breakfast.The company put the product on the market as a substitute for breakfast for busy people.The product failed.Craig Inventions then marketed the pill as a diet product and it became very successful.What does this example best demonstrate?

• A)The company did not position the product well.It was difficult to convince consumers that a pill was a breakfast on the superordinate level; however, it did appear to fit appropriately within the superordinate category of diet pills.
• B)The company confused a subordinate level with a basic level of categorisation, which led to the company's failure to identify the product's most important competitors.
• C)The company confused a superordinate level with a subordinate level of categorisation.
• D)The determinant attributes between diet pills and breakfast were not sufficiently strong.

---

Definitions:

Color Receptors

Specialized cells in the retina of the eye, called cones, that are sensitive to different wavelengths of light, enabling color vision.

Hermann Von Helmholtz

A German physicist and physician known for his contributions to the understanding of the conservation of energy, optics, and acoustics.

Thomas Young

A British polymath known for his contributions to the fields of vision, light, solid mechanics, energy, physiology, and language.

Ganglion Cell

Ganglion cell refers to a type of neuron located in the retina that receives visual information from photoreceptors via bipolar cells and transmits it to the brain through the optic nerve.