According to the Consumer Behaviour Model Presented in the Text,the

question 7

Multiple Choice

According to the consumer behaviour model presented in the text,the ________ includes the shopping experience,point-of-purchase stimuli and sales interactions.

• A) antecedent state
• B) postpurchase process
• C) cognitive process
• D) purchase environment

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Definitions:

Grapevine

An informal channel of communication in organizations or communities, characterized by the spontaneous and unofficial spreading of information and rumors.

Cluster Chain

A connected series of nodes, items, or locations, typically structured to improve processes, information flow, or distribution.

Grapevine

An informal communication network within an organization, where information is passed from person to person outside of official communication channels.

Slowest Moving

The least fast or least progressive component in a system or process.