What Is Guerrilla Marketing

question 1

Multiple Choice

What is guerrilla marketing?

• A)The use of large, attention-getting displays such as balloons and searchlights at the retail site.
• B)The use of hidden attacks on the competition by creating false news releases, negative WOM and industrial sabotage.
• C)The use of promotions that rely on unconventional locations and strategies to build buzz.
• D)The use of a monster attack on all sources of media so that a promotion is seen and heard simultaneously, no matter where a customer turns.

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Definitions:

Federal Trade Commission

A U.S. government agency established to protect consumers and ensure a strong competitive market by enforcing antitrust and consumer protection laws.

Rights of Appeal

The legal entitlement allowing a party to challenge a court's decision in a higher court.

Deceptive Claim

A false or misleading statement made about a product or service, usually to persuade consumers to purchase.

Federal Trade Commission

A federal agency established to prevent anticompetitive, deceptive, and unfair business practices through regulation, education, and enforcement.