Using ________,E-Commerce Marketers Serve Up Customised Ads on Web Sites

question 11

Multiple Choice

Using ________,e-commerce marketers serve up customised ads on Web sites based on a customer's prior online activity.

• A) archetypes
• B) behavioural targeting
• C) motivational research
• D) geodemography

---

Definitions:

Long-Term Investments-HTM

Investments classified as held-to-maturity (HTM) are financial assets a company intends and is able to hold until a fixed future date.

Short-Term Investment-AFS

Refers to Available-for-Sale short-term investments that are not classified as held-to-maturity or trading, and can be sold in response to liquidity needs or changes in interest rates.

Available-for-Sale Debt Securities

Debt securities not classified as held-to-maturity or trading securities, and are thus recorded at fair value with changes reflected in other comprehensive income.

Historical Cost

The original monetary value of an asset, reflecting its cost at the time of acquisition, not adjusted for inflation or changes in market value.