An Advertiser That Uses Its Web Site to Attract Consumers

question 4

Multiple Choice

An advertiser that uses its Web site to attract consumers classified as Innovators,Achievers and Experiencers most likely uses which of the following segmentation systems?

• A) BrandAsset Archetypes
• B) VALS™
• C) RISC
• D) PRIZM NE

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Definitions:

Strategic Plan

A systematic process for envisioning a desired future and translating this vision into broadly defined goals or objectives and a sequence of steps to achieve them.

Disaster

A sudden event, such as a natural catastrophe or man-made crisis, causing significant damage or suffering.

Biological Agent

A virus, bacteria, or other microorganisms that can cause disease or infection in humans, animals, or plants.

Emergency Department Bay

A designated area within an emergency department where individual patients are treated and monitored, typically equipped with medical and monitoring equipment.