________ Refer(s) to Analytical Techniques That Combine Data on Consumer

question 83

Multiple Choice

________ refer(s) to analytical techniques that combine data on consumer expenditures and other socioeconomic factors with geographic information about the areas in which people live in order to identify consumers who share common consumption patterns.

• A) Psychographics
• B) Geographics
• C) Demography
• D) Geodemography

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Definitions:

Center

The middle point of a shape or object, equidistant from all outer edges.

Radius

The distance from the center to any point on the circumference of a circle.

Center

A point of origin or midpoint around which a figure or object is symmetrically arranged or balanced.

Point

A precise location or position in a geometric space, not having any dimension.