Using ________,E-Commerce Marketers Serve Up Customised Ads on Web Sites

question 11

Multiple Choice

Using ________,e-commerce marketers serve up customised ads on Web sites based on a customer's prior online activity.

• A) archetypes
• B) behavioural targeting
• C) motivational research
• D) geodemography

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Definitions:

Strategic Purposes

Objectives or goals that are designed to achieve the long-term vision of an organization through planned and purposeful actions.

Equity Securities

Financial instruments representing ownership interest in a corporation, such as stocks.

Debt Investments

Financial assets involving lending money to an entity (corporate or governmental) that borrows the funds for a defined period at a variable or fixed interest rate.