Some People Have Been Offended When Marketers Refer to an Event

question 9

Essay

Some people have been offended when marketers refer to an event such as the AFL Grand Final as a sacred event.They believe that business people are being disrespectful.Explain how the concept of the sacred in consumer behaviour is both the same and different from the concept of the sacred in a traditional religious context.

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Definitions:

Adolescent

An individual in the stage of development between childhood and adulthood, often marked by significant physical, psychological, and social changes.

Cognitive Development

The process by which a person's ability to think, reason, and problem solve grows and changes over time.

Abductive Reasoning

A form of logical inference that starts with an observation then seeks to find the simplest and most likely explanation.