Extremely Low-Incidence Studies,such as Trying to Survey the Automobile Buyer

question 20

Multiple Choice

Extremely low-incidence studies,such as trying to survey the automobile buyer characteristics of astronauts,are usually not feasible.A marketing research firm concerned about the feasibility of such a project would probably:

• A)see if the information already exists.
• B)first conduct a pilot survey.
• C)conduct a focus group.
• D)determine whether or not the question can be answered.
• E)all of these

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Definitions:

Little Albert

An experiment conducted by John B. Watson and Rosalie Rayner that demonstrated classical conditioning in humans, specifically showing how a child could be conditioned to fear a white rat.

Counterconditioning

A behavior therapy technique that involves replacing an undesirable response to a stimulus with a more desirable one.

Conditioned Stimulus

A previously neutral stimulus that, after being paired with an unconditioned stimulus, comes to trigger a conditioned response.

Unwanted Conditioned Response

A learned response that is undesirable or negative, which occurs after conditioning to an initially neutral stimulus.