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The Unique Blend of Product Pricing,promotion,offerings,and Distribution Designed to Meet

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The unique blend of product pricing,promotion,offerings,and distribution designed to meet the needs of a specific group is the marketing mix.


Definitions:

Interval Schedules

A type of operant conditioning reinforcement schedule where the first response is rewarded only after a specified amount of time has elapsed.

FR 30 Schedule

A fixed-ratio schedule of reinforcement where a specific behavior is rewarded after it has been performed a fixed number of times, in this case, 30 times.

VR 30 Schedule

A variable ratio reinforcement schedule where a response is reinforced, on average, every thirtieth time it is made.

Response Deprivation Theory

A principle that suggests a behavior can become more frequent if it is restricted or prevented below its baseline level of occurrence.

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