When Retailers Monitor Consumer Shopping Behavior by Using Scanner Technology,this

question 19

Multiple Choice

When retailers monitor consumer shopping behavior by using scanner technology,this is an example of _______.

• A)survey research
• B)observation research
• C)experimental research
• D)cause-effect research
• E)none of these

---

Definitions:

Accrual Basis

An accounting method that records revenues and expenses when they are earned or incurred, regardless of when cash is exchanged.

Net Income

The total earnings of a company after subtracting all expenses, including taxes and interest, from its total revenues.

Revenue Recognized

The point at which revenue is considered earned and can be recorded in the financial statements, according to specific criteria.

Expenses Incurred

The costs that have been consumed or used up in the operation of a business, contributing to the generation of revenue.