Why Should Companies Consider Creating an Internal Marketing Database? Name

question 41

Essay

Why should companies consider creating an internal marketing database? Name some types of information that might be found in this database and sources of this information.

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Definitions:

DMM

Digital Multimeter, an electronic measuring instrument that combines several measurement functions in one unit, such as voltage, current, and resistance.

9-pin J1939

A diagnostic connector standard used in the automotive industry for the communication of electronic control units (ECUs) within vehicles.

Terminating Resistors

Resistors used at the end of a transmission line or electrical bus to prevent signal reflection and ensure proper signal transmission.

Allison Software

Allison Software may pertain to proprietary software developed by Allison Transmission, used for diagnostics, transmission management, or updates in vehicles equipped with Allison transmissions.